FIFA World Cup Bid Launch
Canberra, Australia, June 2009

For Australia's bid for the FIFA World Cup 2018-2022 bid we worked with David Grant Special Events to create a virtual football stadium inside Capitol Hill, Canberra. As the dignitaries arrived the stadium also filled, with hundreds of Socceroo fans, who would participate accordingly with the preceedings of the night; standing for the national anthem; cheering; listening; applauding. Then at key moments the video would transition to other fullscreen presentations; a rousing opening movie; interviews with Socceroos; and the premiere screening of the campaign TVC.